Putting the Real in Real Estate, CH 14 Lela Ashkarian, Living in Florida Keys
The Crossing, captures the essence of a young woman on the brink of disaster yet imbued with determination to more than survive, to thrive. From the embattled shores of Lebanon to the palm-studded beaches of Key West, Lela Ashkarian weaves a fascinating and inspiring story of courage, ambition, and transformation. The title symbolizes many successful crossings in her life—spiritual, emotional, financial, and physical—affording the reader an opportunity for self-examination in the mirror of her amazing life.
Enjoy CH 14 The Crossing, Living a Life without Regret, By Lela Ashkarian
CH 14
Putting the Real in Real Estate
I don’t sell bricks and mortar.
I sell the essence of life here in the Florida Keys.
Lela Ashkarian
I WOULD BE totally remiss if I didn’t devote a brief chapter
to the real estate industry, which has given me such a
rewarding career. My work as a realtor is fulfilling because
I help people find their own piece of paradise. In the
beginning, I didn’t know what this country and this
community had to offer me. I knew that I had a “can do”
attitude. I worked into the wee hours of the morning
studying maps, handpicking homes that were selling, and
doing comparables for the right sales. In the long run, this
country and its people have given me so much that I want
to give back. The inspiration and pure love that I have
received from friends, neighbors, managers, brokers, coworkers,
attorneys, appraisers, and clients is literally too
great for words.
Early on, I learned that I had to do it myself, but
that I also couldn’t do it alone. I was selective with whom I
entered into a business relationship. I made sure they had
the same mindset and were in harmony with the system
that I had developed to market and promote properties. I
worked with people who were happy with the services
111
that I rendered. I kept nurturing my strategic alliances,
sharing with them, educating them, and being educated by
them. I have a team of loan officers, inspectors, attorneys,
and service providers on whom I depend to serve my
clients just as I serve them. My customers are thrilled to
refer others to me during and after the transaction.
Because English was my fourth language, I often
had a problem keeping my thoughts together, but I was
very patient and persistent in getting past this problem.
My poor background was always my greatest motivating
factor. My broker, Brian Schmitt, once asked me what kept
me so enthusiastic, motivated, and charismatic. My
response was, “I will never be poor again.” When we treat
our profession seriously and treat it as a business, we
become a leader in our chosen field.
Real estate is a numbers game. I prospect five days
a week on my business, and on the sixth day, I work in my
business. Prospecting means calling on people whom I
know or who have found me either through my website or
through mutual friends, neighbors, acquaintances or
business associates. I increase my referrals by staying in
touch with my customers, truly connecting with them, and
understanding their needs.
The Love Business
I love what I do, and I do what I love; that secret of
success escapes probably 95% of Americans, who toil at a
job or career they dislike or in conditions that don’t foster
their growth. To those people who hate what they do, or
go about their work in a robotic way just fulfilling the
basic requirements to get a paycheck, I would say, “If you
don’t like your vocation, get out of it immediately! Find
112
something you love to do and become a master in that
particular area or profession.” Among the lessons that I
have learned in my real estate business is that I’m truly in
the “love business.” When you love your job, it’s easy. I
love my profession, and am happy and grateful that I’ve
succeeded in doing what I love to do.
When I get discouraged about not being able to get
a listing or close a sale, I remember that I’m in the love
business. The less I resist it, the quicker I will reach my
goals. Release, relate, and relax; the good things will fall
into place. All things come together for good when our
intentions are good. We receive in proportion to what and
how much we give. It’s the law of cause and effect. We
should never worry about what we’re going to get, but
rather concentrate on what we’re going to give. When we
plant seeds, we have to honor the gestation period. Just
because we can’t see anything above ground yet, doesn’t
mean that nothing is happening. As Hebrews 11:1 says,
“Faith is the substance of things hoped for, the evidence of
things not seen.”
Goals
Whether it rains or shines, whether hurricanes
come or go, I have one purpose and one goal, and that is to
make a difference by serving the Higher Power. A goal is
merely a slice of pie from our vision, and our vision is the
pie of our life purpose. We all strive to achieve goals. It’s
natural for us to do so. Setting goals fires our inner self
with enthusiasm, which furnishes us with energy. We all
need both short-and long-range goals. Working on shortrange
goals gives us the confidence and patience that we
113
need to work on the long-range goals until we achieve
them.
A technique for programming the future involves
writing down ten things we personally want to achieve.
We can take each goal separately, and ask ourselves why it
is important for us and what we will gain by achieving it.
If we’re merely trying to impress our boss or co-workers, it
may not be a goal worthy of achieving. If it involves
making the difference in the lives of other people,
however, chances are that we will achieve that goal and
much more.
In The Science of Getting Rich, Wallace D. Wattles
explains the difference between having a competitive mind
and having a creative mind. He recommends that we ask
ourselves several questions in order to help us set proper
goals. These include: What is the single most important
thing I could create in my life right now? What is the best
and highest use of my time at this moment? What qualities
do I hope to gain by having these goals? When we ask
ourselves these questions, our subconscious mind goes to
work for us to achieve what we have set our sights on.
If our goals are not big enough to frighten us, then
they are not true goals. They should loom ahead of us like
huge mountains, high cliffs, or deep oceans, requiring
determination to get to the other side. If we have nowhere
to go, no challenging goal to achieve, what’s the point in
getting out of bed in the morning? It’s also important,
however, to be careful of what we ask for. If, for instance,
we want to have someone to love, we need to include “and
who also loves me” in that wish. This rule is just as true
when it comes to business. I have to fall in love with my
114
clients to do business with them, and they in turn have to
fall in love with me as their agent.
Prospects
In the real estate business, an agent can’t collect a
commission until they make a sale. They can’t write the
offer until they have had a showing or made a
presentation. And they can’t have the showing or
presentation until they have made the call. The foundation
of the business, therefore, is in making the calls. For this, it
is necessary to approach the customer with an open heart.
I don’t try to sell my clients. I put myself in a relaxed state,
and make up my mind that if I give them what they want,
they will respond in a positive way. I fall in love with my
clients’ wants, needs, and desires by putting positive
energy into realizing their goals. When I practice this
technique, my clients fall in love with me. They are drawn
to me magnetically and refer other customers to me.
When I interview a buyer or a seller, I tell them
how I work and what I will do for them to make their life
easier. I gain an understanding of their needs and desires,
what makes them unique, their special talents, and their
passions. All of this energizes me to do my best for them.
It’s a team effort. I ask my clients to communicate to me
their vision of their dream home, and then we develop the
steps to achieve that goal. During my presentations, I
make sure to convey to the homeowner that when I agree
to show their property, I speak for them and represent
their best interests. Property owners want an agent that
will not misrepresent them. They look for such qualities as
enthusiasm, tenacity, persistence, and honesty.
Non-Linear Thinking
115
I’m convinced that it’s necessary to have a nonlinear
way of thinking in the real estate business. That
means being unconventional and creative, sometimes
taking radical steps, and always trying to look at things
from a different angle. At times, I’ve gotten frustrated
when things were not happening the way I expected,
especially in marketing my services. I would be doing
everything right—sending cards, prospecting on the
phone, doing direct marketing, educating myself, and
staying positive. Still, I wouldn’t see any results. Nothing
visible was occurring. Finally, I started understanding the
laws of the universe and began to honor the gestation
period for success.
For instance, let’s say I was trying to get a listing by
prospecting, advertising, and all the other techniques
practiced by my associates in the business. This is the
linear approach—doing the same thing and getting the
same result. If none of these were working, I might go
outside my comfort zone and begin a non-linear action,
facilitating an FSBO (for sale by owner) by educating an
individual on how to make a sale without listing their
property with me, having faith that they, in turn, would
refer me to their neighbors and family members.
I try to see myself right at the upper edge of
success, like a kernel of popcorn in boiling oil, so hot that
it’s almost ready to pop. I don’t judge myself when I’m in
the middle of trying to make a sale. I don’t evaluate myself
by what I have not done by conventional means. The
numbers don’t represent me. Because I’m non-conventional
and thinking in a non-linear way about doing business,
there is no way but to succeed.
116
The joy is in the process of the journey, not the
destination. The goal is progress, not perfection. Linear
thinking always dwells on money. Non-linear thinking
emphasizes how I can serve the customer, how I can love
what I am doing, how free I can feel, doing something
different, being authentic, honoring myself, and honoring
God. I don’t just depend on God to take care of everything.
Rather, I’m continually moving, making things happen.
Effective Marketing
Having a web site that offers prospective clients
and current customers access to vital information about
listings and keeps them up to speed on doing business
with me has worked for me like a stroke of genius. I keep
it fresh and interesting, so that regular visitors to my site
don’t become bored. My mission statement is a succinct
introduction to my way of doing business and what I
expect from relationships with my business clients. With
the global impact of the Internet, marketing through a
website is highly effective. I’ve received great customers
from all over the United States and the world at large just
from people browsing my website. I can hardly imagine
how long it would have taken me to find those people
through more traditional forms of prospecting!
Mission Statement
My mission is to provide a smooth,
understandable, and stress-free experience when helping
someone buy or sell a home. I treat all of my clients the
way I would like to be treated. I listen to each person with
a true desire to understand his or her wants and needs,
and I offer exceptional service and respect, which is what
we all deserve and should expect from each other. I work
117
every day to focus on my clients’ goals. I fully explain all
options available in every situation, giving them the
knowledge they need to make informed decisions. In
exchange for this high level of service, I expect my clients
to refer me to their friends, family, and work associates.
A noted life coach, Stephen Covey, has written that
we tend to trust people for two reasons: because they have
character and because they are competent. Both are vital
qualities. If they have one but lack the other, then we will
tend not to trust them. My mission statement is a reflection
of this principle, embodying both my character and
competence. It means that my clients can trust me to
provide them with the best possible service.
Success
My “hero” is Lela Ashkarian. I have molded myself
into the person I am, in the same way that God created me
in His image. As Stephen Covey said in one of his lectures,
“I believe that when we were born, our work was born
with us.” Every couple of years, when I feel that I want to
expand, that I no longer fit the position that I’m occupying,
I do something different and exciting. I like to be around
people who know more than I do, who have more
experience than I have had, who have more money, a
higher position in life, more intelligence, more patience,
and so forth. To enjoy the same success as these people, I
strive to be honest, audacious, detail-oriented, confident,
authentic, happy, caring, persistent, understanding, and
committed to continued growth. These virtues, I feel, will
bring me to the top of the pyramid where there won’t be
any competition, merely the certainty, clarity, and freedom
to enjoy the fruits of my labor. In a sense, all things are
118
created twice, meaning we begin with an end in mind and
are bonded with our goal again when it comes to pass.
My life coach, Bob Proctor, has said, “Don’t slow
down; calm down.” This is how I measure my success: by
progressive realization. If I have a worthy goal, a purpose
in life, and focus on my personal goals and those of my
clients, then I can take the time to count my blessings in
the meantime. I suggest to other agents to read at least two
books a month that educate their mind and spirit. In his
book, The Greatest Salesman in the World, Og Mandino says,
“You have mastered the art of living not for yourself alone,
but for others, and this concern has stamped thee above all
as a man among men.”
If there’s one thing I dislike about the real estate
business it’s dealing with dishonest, disloyal people who
think they can outsmart me. In such cases, I use my Godgiven
intuition and boldness to look them in the eyes and
tell them I can’t work with them. I let such people go,
because I prefer to spend my precious time assisting
honest and loyal clients. Another thing I dislike about the
real estate business is that when things go wrong, the seller
or buyer points their finger at the only person they know,
and that’s me! That’s why I have prepared a list of
reactions to avoid when a transaction goes sour, which I
hand to clients before we enter into a working relationship.
Florida Keys Short Sale and or Foreclosed properties Coldwell Banker Schmitt 305-395-0814 begin_of_the_skype_highlighting 305-395-0814 end_of_the_skype_highlighting
Did you have a fantastic Christmas gathering with friends and Family?
Do you want to purchase a Short Sale or a Foreclosed Property HERE in Florida Keys?
Highly recommend you read the attachment (how to make an offer on short sale or foreclosure?)before you jump into the process of Short Sales and Foreclosure.. then let me know when are you going to be here in Florida Keys so I can schedule your showings…
“Have the Best day of your life” Send an e-card to your friends HEREWhen there is TRUST Things Move Fast
Would you .. FEEL COMFORTABLE introducing me to friend, family member or a neighbor …who could use my Help? The next time you are in a conversation with a friend, family member or a neighbor and they mentioned that they want to buy/sell a vacation home in Florida Keys—. would you Feel Comfortable introducing them to me? Take out your Phone, Look up my number 305-395-0814, Call me Immediately
Sending Merry Christmas, Happy New Year and Holiday wishes … and a special wish to everyone that you love, hope, live and give more fully than ever before throughout this entire holiday season! Think LOVE
Lela Ashkarian Florida Keys Coldwell Banker Agent has sent you a photo card from
You can find it at
http://www.ultimatetravelgetaways.com/sendcard/sendcard.php?view=1&id=LXaxxfAQAG5K
Here’s your gallery with all four cards~
http://www.ultimatetravelgetaways.com/sendcard/indexMarathonLelaAshkarian.php
“Have the best day of your life” . Get Listing Update HERE
Cell/Txt 305-395-0814, Private Line 305-289-6492
11050 Overseas Highway
Marathon, Fl 33050
http://www.FloridaKeysLocation.com
When there is TRUST Things Move Fast
Would you .. FEEL COMFORTABLE introducing me to friend, family member or a neighbor …who could use my Help? The next time you are in a conversation with a friend, family member or a neighbor and they mentioned that they want to buy/sell a vacation home in Florida Keys—. would you Feel Comfortable introducing them to me? Take out your Phone, Look up my number 305-395-0814, Call me Immediately
Real Estate Florida Keys, Coldwell Banker Schmitt Lela Ashkarian 305-395-0814 begin_of_the_skype_highlighting 305-395-0814 end_of_the_skype_highlighting
Key Colony Beach Real Estate Luxury Home Sale
Florida Keys Real Estate For Sale
Florida Keys Vacation Homes and Living In Florida Key Colony Beach, is like being in paradise. This luxury house is custom built, right across from the Key Colony Beach Golf Course in the neighborhood of luxury homes. Walking distance from the tennis court, sunset park, cabana breezes and local seafood restaurant and bar, right on the ocean. Across the golf course, and minutes away from the Key Colony Sunset Beach parks.
This Key Colony Beach Real Estate Home Sale.
This concrete block structure is state of the art Luxury home with open water views and direct access to the ocean and to the Gulf of Mexico, has 5 bedrooms, 7 baths, very spacious living, dining and media room, dockage and deep water access, large pool. Fishing-Diving-Water-sports-Florida-Keys-Colony-Beach is all here with your family, friends, corporate officers will have fun. While you are here meet Lela by calling 305-395-0814 txt/call. Videio tour of homes in Key Colony Beach, Florida Keys Beaches Duck Key, Marathon – Grassy Key and Coco Plum Click HErE
Florida Keys Vacation Homes. This property is available to show with appointment call 305-395-0814 Lela Ashkarian,Coldwell Banker. The Latest Key Colony Beach Listing Update Click HERE.
Florida Keys Luxury open water Home,5 bedrooms on an oversize lot, Shelter Bay, heated pool, interlocking pavers, dock, boat lift,spacious living, dining, kitchen on the second floor, concrete block structure, elevator, media theater room surround sound system lazy boy seats, quick access to Gulf and Atlantic Ocean, granite counter tops,recessed lighting, ceiling fans,furniture is negotiable.
Call/Txt 305-395-0814, Florida Keys MLS Key Colony Beach Luxury Homes with Direct Open Water Views. Luxury Homes and Condos in Florida and Florida Keys. View The Entire Florida Keys MLS Listings go ahead and Click HERE
Key Colony Beach
Call 305-395-0814 see this house on youtube.com. For your corporate and family retreat, baby boomer will love this house..spacious, easy living, cable ready, elevator, have your reunions, and gatherings here in Florida Keys House, with plenty space for everybody. Amazing Kitchen top of the line GE Monogram appliances (two sets each, 5 bedrooms, five full baths and two bathrooms, European Style, large living, dining, sitting open area upstairs, the master bedroom and one guest bedroom are upstairs with media and theater room. Life is great with family, friends, corporate retreat to get away and relax in the pool and spaCall Coldwell Banker Schmitt, 305-395-0814, Lela View the Entire Key Colony Beach Luxury Homes with Direct Open Water Views. Luxury Homes and Condos in Florida and Florida Keys..jump on your boat and go fishing .. minutes away from the Atlantic and Gulf of Mexico, concrete dock and boat lift.. what are you waiting for .. put your money on where it grows.. and add value and happiness in your life.. Lifestyle Florida Keys, walk to the Beach. Fishing-Florida-Key-Colony-Beach.
Key Colony Beach Real Estate Home Sale. Isn’t it the time you love where you live?
Great Investment Opportunity! Resort-style ocean and gulf access home walking distance from the beach, large pool, dock & stunning sunset color views. The beautifully decorated 5 BR home boasts a large great room w/open kitchen, media room. Fish from your dock or take a short boat ride to world-famous Sombrero Light House for the best fishing & diving the Keys have to offer. Property offered turn-key & will be a top one of the best vacation rental property. Call Lela 305-395-0-814
Key Colony Beach Real Estate Luxury Home Sale
Florida Keys Real Estate For Sale

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